Open Marketing Plan

Open Door will schedule a time to stop by and see your home to present you with a market analysis and tell you the highest price we believe we can sell it for. We’ll show you all the marketing and services we provide, and you let us know if it sounds good to you.

Smart Pricing
At the right value, your home can generate competing offers. To find the right starting point, not only do we research properties that have sold recently in your area (CMA), but we check national website estimations to understand what information potential buyers may obtain.

MLS
Over 90% of homes that sell are listed on the local multiple listing service (MLS). Realtors® find homes on the MLS, and many websites get their feeds directly from the MLS. Furthermore, 90% of local real estate transactions include both a Listing Agent and Selling Agent – we network with other Realtors for your benefit. No upfront fees to access the MLS – we are in this with you.

Photo Tours
High-resolution color photos showcase your home. Many buyers and Realtors® only look at homes online that have photos.

Open Communication
No auto-answer phone system here. Live, licensed agents answer buyer calls.

Internet Marketing Saturation
The most powerful form of marketing in history. At least 85 per cent of home buyers use the Internet to search for homes, making this is an essential part of our marketing strategy. Your home will be featured on every major real estate website and many not-so-major websites. A custom URL higlighting your property and valuable content about your neighborhood.

Email Campaign
We create an email campaign and send messages to potential buyers and other Realtors who work with buyers in your area.

Traditional Realtor Marketing
For us, these services are the basics – other Realtors highlight these services, we just consider them a given. Our traditional marketing services include an open communication policy, iLockobx for easy showings, follow up with agents who’ve shown your home, a full color photo flyer for in-home display and distribution, and for-sale signs with flyers in your yard. When buyers become interested, we keep in regular contact with them and their agents, and manage the negotiations and closing coordination on your behalf.

Staging
Staging your home for sale means presenting it in a way that will bring the highest price possible. We will walk you through how to make your home show it’s best, and if needed we can recommend Accredited Staging Professional.